MY PROJECTS
Anshu Makeup studio
BRAND MOODBOARD
Truly Nuts! A Brand Identity Case Study
Hello! I created this mood board as a personal case study, exploring how a brand’s personality can be translated into a compelling visual story.
I took inspiration from the real “Truly Nuts!” company and centered my concept on three core values: Authentic, Energetic, and Playful.
This page showcases how I transformed those ideas into a visual guide, complete with a natural color palette, intentional typography, and a curation of imagery that captures the brand’s spirit. It’s a snapshot of my creative process and my passion for building brands from the ground up.
HIGH PERFORMANCE REEL
Reel: A Targeted Approach to Audience Growth
The Challenge: To create an Instagram Reel that not only gets views but also converts viewers into followers for the brand.
The Strategy: The success of this Reel was a direct result of a targeted audience strategy. Instead of creating generic content, I focused on identifying the client’s ideal demographic—their interests, behaviors, and the type of content they actively share.
Also, I treated this Reel as a short story designed to resonate deeply with the client’s audience. By identifying a specific emotional need and a relevant, trending narrative, I crafted a piece of content that was not just watched, but felt. The entire creative process—from the selection of the audio to the sequencing of the visuals—was a deliberate act of storytelling.
The Execution: By selecting a trending audio and a visual style that resonated specifically with this audience, the content was designed to feel relevant and authentic to them.
The Outcome: This strategic focus led to exceptional performance metrics. The Reel’s content was tailored to a specific audience, which encouraged high rates of shares and saves. This in turn boosted its visibility on the explore page, leading to a high number of views and, most importantly, a significant increase in follows directly from the Reel.
